Can the Twinkie be saved?

posted Nov 19, 2012, 9:34 AM by Keith Carr

By Keith F. Carr, Esq.

Hostess Brands, Inc. will ask the bankruptcy court today for permission to liquidate its assets, as opposed to reorganizing. The company already decided that it would liquidate given its labor problems and filed a motion to liquidate. Nonetheless, the Huffington Post points to good brand recognition (of the American treat) and revenue projections for the proposition that someone could decide to purchase the brand. Indeed, Hostess reports receiving several inquiries.